Many small and medium sized enterprises today rely on the power of social media and the internet to boost their revenues and reach their target audience like never before. In fact, the premise of several lucrative businesses such as e-retail, content management and web development is solely based upon the internet itself. Owing to this view it is imperative for business owners to understand how they can successfully employ various strategies and techniques to drive their brand to the top of the search results and here is precisely where Search Engine Optimization or SEO comes in.

By the end of this series, you will have sufficient information to update your SEO strategy and prepare for the future of SEO.

For many businesses owners, the term SEO remains nothing more than a buzz word. It is a widely used word that many tech gurus and marketing pundits seem to repeat during their talks and conferences without getting into the gist of how it can truly benefit you. Now it has become more important than ever to simplify this concept so that it can reach everyone.

To put it plainly, SEO allows you to enhance your website’s search engine ranking. As you continuously seek to improve the online ranking of your website results, we have crafted this series of artcles on SEO to help you make informed decisions about your online strategy. By the end of this series, you will have sufficient information to update your SEO strategy and prepare for the future of SEO.

Research has shown that the majority of average web users do not look beyond the top five listings once they press enter to a query on a search engine. Moreover, the first search engine results page is responsible for attracting a staggering 95% of the traffic alone.

So what exactly does this mean for your business?

The Search Engine Optimization landscape has changed drastically in the last decade or so. However, this does not mean that the common factors such as reputation, words, titles, links which spearhead the search algorithm have become redundant. In fact, these elements have branched out into other ranking factors which now dictate how well your content fares on the internet. Therefore, it is imperative to know what these developments are all about.

This understanding will allow you to advance your business prospects in a market that is dominated by the internet and navigate through the ocean of digital media on your own or with the help of a digital agency that recognizes your unique requirements. In the next article, we will dig a bit deeper into SEO and explore Search Engine Ranking, Rankbrain, Dwell Time and Click Through Rate. Subscribe now and be among the first to receive the article via email.