In the early days of Google, keywords were the kings of SEO. Once you published content, the platform ferociously searched for those ‘golden words’ across your URL, title tag, H1 tag, description tag and IMAGE ALT text. The fact is that Google still behaves this way, but in a bid to provide the best information to its users and remain the undisputed leader of search engines, it now needs to work more smartly.


If you are a good writer for human readers, you still need to learn how to write to search engine robots.

The bottom-line is that in Google’s view the best (and most highly ranked) content is not only engaging, appealing, click-worthy and useful but also in-depth.
How can you create content that fits this description? It is difficult, but here’s our recommendation for getting on the right path:

When you have worked on polishing your content creation skills, make sure that you keep track of the latest advancements in Google’s search engine platform to stay one step ahead of your competition. If you are a good writer for human readers, you still need to learn how to write to search engine robots. In the next article, we will advice on how to Keep Up With Google. Subscribe now and be among the first to receive the article via email.