Gamified business strategy simulation

by Martin Gregersen

4 minute read


Human Elements



Boston Consulting Group (BCG) is a global consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. 

BCG needed a way of gamifying their business strategy book. They decided on an iPad and workshop revolving round the strategy’s palette of five different approaches. The app simulated five business environments using an example of selling lemonade in New York City’s five boroughs.

See BCG’S “Your Strategy is Our Strategy” book here.



Our responsibility was to create the user interface of the application, working closely with a team of developers and stakeholders from Neofonie Mobile.

The user interface needed to be tailored to iPad pro and have pixel perfect design. The main challenge was to create graphic elements that also enabled developers to programmatically build level maps or any size, reusing the same graphic components – in other words, the UI had to be flexible and of perfect quality.

  • Pixel perfect User-Interface, optimized for iPad Pro
  • Close team-work with team from Neofonie Mobile
  • App published in the App Store

Your Strategy Needs a Strategy is a hands-on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right strategy.

“Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today’s dynamic and diverse business environments.”

The Boston Consulting Group, Inc

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